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  • The popularity of social networking sites has rapidly increased over the past few years. Social networks provide many kinds of services and benefits to its users like helping them to connect with new people, share opinions with likeminded people, and stay in touch with old friends and colleagues. Some of the reasons for the popularity of social networking sites are:


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    1. Opportunity to Meet New People
    Social networking gives people an opportunity to meet new people around the world. Users of these sites have access to millions of profiles from around the world. Before the advent of social networking sites, chat rooms were the only way to meet new people on the internet. But, the main drawback of chat rooms was that you may not know the person with whom you are interacting with. The introduction of profiles on social networking sites allowed people to know more information about a person before they interact with them.
    2. Social Networking Sites are User-friendly
    Popular social networking sites are built in such a way that they are very much user friendly. Most sites are so easy to navigate that they require very less knowledge of the internet. Infect they offer a better way of connecting with new people than other internet channels like bulletin boards and emails. The mobile versions of these social networking sites are even more user friendly allowing lot more number of people to connect through them.
    3. Join Groups that Share your Interests
    Most of the popular social networks allow users to create groups. These groups allow likeminded people to share their interests and hobbies. A group acts just as a club whose membership is open to anybody who share similar interests.
    4. They are Free to Use
    Most of the highly popular social networking sites like Facebook and Google+ are free which made them open to everybody. These sites mostly make their money through advertisements. Other other ways these sites make money is through extra features like games and other applications which should be paid by the users.
    5. Job Market
    Professional social networks help people in establishing their brand online. People can post their skills, accomplishments, and previous experience on these networks and make themselves recognized by colleagues, other peer groups, and even potential employers. Many companies have started recruiting people through social networks like LinkedIn. Users also have the option to search for jobs on their own through these professional social networks just like any other job portal. Social media currently has a huge share in the job market.
    6. Helps Businesses to Reach Out
    Another key important reason for the success of social networking sites is that they help businesses to reach their potential customers easily. Unlike search engines like Google, social networks have developed targeted a ad solution using which businesses can reach its potential customers basing on the profiles of its users. Social networks also have unique access to the most personal information of its users like their hobbies, interests, places frequently visited, etc. which help businesses in targeting their advertisements properly.
    The internet has opened up communications across the boundaries of the world. And, social networking has helped people to expand their network, add friends, enhance their careers, make connections, recruit employees, and find people with scarce skills which summarize the reason for their popularity.

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